At Wipro Consumer Care, it is our conviction that the engagement with social issues must be deep, meaningful and formed on the bedrock of long term commitment; for that is the only way by which real change can happen on the ground. This is also reflective of the fact that such an approach serves both, enlightened business interest and social good. We run our social programmes on a strong foundation of ethical principles, good governance and sound management. This includes, inter-alia, holding ourselves up to public scrutiny through a framework of transparent, rigorous reporting.