The Mahindra group is a pioneer in the tractor and utility vehicles space. They are a US $17.8 billion worldwide organization. Celebrated for their tough and solid autos, the Mahindra group today stands as a diversified conglomerate with many businesses in various sectors. While all Mahindra companies are well known for their CSR activities in their respective fields, in 2014, Mahindra Group brought all its CSR activities under a single umbrella- Rise for Good.